Product Positioning & Education
Innovation in message execution combined with new initiatives in gamification and promotional campaigning can add significant momentum to product education and positioning. By simply encouraging people to engage with your brand, you can actively integrate learning and enhance knowledge of your product and brand.
For some years, Accelerate has been working with the New Holland team to build brand awareness and support retail activity initially involved defining a new positioning statement for the brand. Taking into consideration primary product attributes, market need and competitive environment, the â€˜Now youâ€™re talkingâ€™ took hold.
Breaking market perceptions and shaking inertia demanded new thinking. What better opportunity is there than the chance to win a trip to space!
This powerful campaign headline was supported with programmed learning activities and dealer incentive campaign activation to create a comprehensively successful lead generation strategy that helped grow solid market share in a tight economic climate.