Gamification is gathering significant momentum globally. As brands look for innovative ways to attach themselves to the psyche of their market segments, gamification is taking hold. When integrated with multi-layered campaign strategy, it has the potential to not only engage but actively drive leads and convert sales(whilst also having a bit of fun).
This LG Electronics campaign demonstrates our experience in the integration of channel strategy with retail activity as a means of driving lead generation and increasing sales conversion. This national launch capitalised upon a global sponsorship with campaign and event activity becoming the point of focus for channel partner activation and consumer imagination. National in-store activity included location based mobile initiatives to drive leads. A trade based gamification strategy supported large scale lead conversion, with top performers enjoying major prize incentives.
Having been through a process of brand re-positioning, it was time to introduce an aggressive response based campaign that actively supported lead generation. Our strategy was to break inertia by creating a big headline.
The opportunity to be one of the first to win a trip to space was something no-one could ignore.
To register, participants were driven to a purpose built campaign site where they were taken through a series of games designed to educate (about the features and characteristics of New Holland machinery) and reward. As well as the big prize, secondary rewards included Star Wars DVDs and a trip to Cape Canaveral in Florida.