Gamification

Gamification is gathering significant momentum globally. As brands look for innovative ways to attach themselves to the psyche of their market segments, gamification is taking hold. When integrated with multi-layered campaign strategy, it has the potential to not only engage but actively drive leads and convert sales(whilst also having a bit of fun).

LG

This LG Electronics campaign demonstrates our experience in the integration of channel strategy with retail activity as a means of driving lead generation and increasing sales conversion. This national launch capitalised upon a global sponsorship with campaign and event activity becoming the point of focus for channel partner activation and consumer imagination. National in-store activity included location based mobile initiatives to drive leads. A trade based gamification strategy supported large scale lead conversion, with top performers enjoying major prize incentives.

LG
















New Holland

Having been through a process of brand re-positioning, it was time to introduce an aggressive response based campaign that actively supported lead generation. Our strategy was to break inertia by creating a big headline.

The opportunity to be one of the first to win a trip to space was something no-one could ignore.

To register, participants were driven to a purpose built campaign site where they were taken through a series of games designed to educate (about the features and characteristics of New Holland machinery) and reward. As well as the big prize, secondary rewards included Star Wars DVDs and a trip to Cape Canaveral in Florida.

New Holland