Niche markets demand niche thinking. And often that means immersing your brand in the environment of your customer. This takes a special kind of detail, an understanding of segment market expectations and a stage managed campaign approach. At Accelerate we have spent many long hours with clients orchestrating these initiatives.
To promote the latest range of BlackBerry prepaid devices our team was tasked with conceiving, designing and implementing a series of national student experience zones during University Orientation Week. The resulting campaign involved print and mobile activity, billboards and on-line media activity. Funky BlackBerry branded Mini Coopers also played a part. A social media strategy supported deeper engagement and message compounding. The campaign successfully launched BlackBerry into this relatively undeveloped BlackBerry market segment.