Environmental/Experiential

Niche markets demand niche thinking. And often that means immersing your brand in the environment of your customer. This takes a special kind of detail, an understanding of segment market expectations and a stage managed campaign approach. At Accelerate we have spent many long hours with clients orchestrating these initiatives.

Blackberry O-Week

To promote the latest range of BlackBerry prepaid devices our team was tasked with conceiving, designing and implementing a series of national student experience zones during University Orientation Week. The resulting campaign involved print and mobile activity, billboards and on-line media activity. Funky BlackBerry branded Mini Coopers also played a part. A social media strategy supported deeper engagement and message compounding. The campaign successfully launched BlackBerry into this relatively undeveloped BlackBerry market segment.

RIM O Week