Having been one of the first to integrate a digital team into a mid-sized agency as a means of ensuring clients have the right infrastructure in place and the best skills at hand to manage comprehensive campaign activity, we understand the bumps and curves of digital media integration. The outcome is that our media strategies are tight and neatly managed across all media platforms. Every campaign we activate now is integrated.
Macquarie Graduate School of Management
Accelerate has spent considerable time working with the MGSM marketing team to transition traditional campaign and general comms activity into digital. For MGSM, this digital transition commenced some time ago with the redevelopment of the web site structure and content.
Today, our team along with MGSM marketing have continued the evolution.
Whilst traditional media activity still plays an important part in MGSM marketing, our strategy is very much one of an integrated campaign that stretches across Search Engine Marketing, Search Engine Optimisation, digital display (across CPC and CPM), Digital Media Trading (and DSP), social media response based initiatives and targeted EDM.