Channel Strategies & Campaign Alignment
We understand that accelerated business performance demands that the channel is motivated. Over many years we have worked with Brand, Product, Campaign and Marketing Managers to create channel strategies to ensure that what the market hears, the channels can sell.
Our experience in working with telecoms clients coupled to our understanding of brand values provided an opportunity for entry into the world of BlackBerry. Over an extended period, our team successfully increased BlackBerry brand awareness and supported lead generation across multiple market segments. Complimentary to each of these strategies has been a series of channel campaign strategies designed to reinforce core BlackBerry benefits, launch product and sales initiatives and focus the attention of sales teams upon volume targets.