Itâ€™s now possible to capture prospect attention at almost every stage along their consideration path. And that means that every campaign must consider the depth of opportunity available at each stage. Campaign integration is no longer something that can be taken for granted. The outcome is that every brief we take is focused upon tracking the customer journey and integrating campaign initiatives that compound to create accelerated outcomes.
American Express Merchant Services
Our teamâ€™s relationship with American Express extended to include Merchant Services. We were retained to build a campaign strategy to drive consumer response into AMEX dining merchants. Together with the AMEX web development team in Canada, the team created and developed the digital assets and hard materials to launch and roll out an integrated campaign strategy. As well as offering consumers incentive based rewards and prizes for simply registering, merchant business details and location maps were provided as a means of encouraging retail response and supporting merchant loyalty.