Brand Extension

Our understanding of branding and corporate positioning places us in a unique position to work with larger clients looking for brand extension activities of new campaign initiatives. This means that we are well placed to manage a rage of activities, from the execution of local campaigns that capture the spirit of Aston Martin, to promotional campaigns that align to the global standards of American Express.

Carnegie Melon University

After four years in the Australian marketplace, Carnegie Mellon University-Australia asked our team to consolidate brand direction and build campaign strategy.
The resulting strategy addressed CMUs brand strategy and positioning, print and digital campaign creative and marketing support collateral. The strategy uniquely tapped into the University's core values and rich history.




Our success with Thrifty is a combination of our understanding of brand and our ability to extend the brand personality to deliver a fresh and unique outcome to Thrifty campaign roll out.

Our suite of campaign material extends from print and traditional media to point of sale, collateral and all forms of digital.