With a history of working with global brands, we understand what it takes to get brand strategy right. Our experience has allowed us to become involved in brand development activity with national businesses looking to consolidate a new direction; growing businesses going global and local businesses simply looking for consistency and focus in their brand message.
Some simple examples of our team's depth of knowledge and experience in brand strategy follows.
Our team was commissioned by Pepper Homeloans to develop new brand positioning and personality.
The project started with identifying the core philosophy and defining brand values.
Once in place, the creative strategy supporting launch and roll out became a natural extension of the brand personality.
Campaign strategy integrated traditional media, digital, direct and channel marketing. The new Pepper brand now stands as a beacon for new business momentum.
With a solid understanding of LJHooker business from many years of marketing support, our team was commissioned to deliver the creation and production of complete corporate identity guidelines for LJH Commercial.The project addressed all elements of visual display and marketing - from complex logo design and styling parameters, to internal and external signage, advertising templates and brand management parameters.
Upon completion or the Corporate Identity guide, Stage two of the project involved the creation, development production, media planning and buying of the new launch strategy driven. This campaign was centrally directed but integrated through and with the support of the franchise network.